The mall is a Saudi Arabian social phenomenon, it is by far the most visited public place. Beyond their retail purpose, shopping malls have become community centers for social and recreational activities, attracting people throughout the entire population. On average, every individual spends two hours at the mall with women spending over three hours on a normal trip.
Saudi Signs Media Network consists of more than 55 key malls covering the three main cities (Jeddah, Riyadh and Dammam) in addition to the remote areas (Jizan, Abha, Tabuk, etc.) The mall is an ideal place to reach customers when they are most pre-disposed to receiving a marketing message.