Hypermarkets are an essential destination for KSA residents. Grocery shopping is considered a necessary activity done on a regular basis, and 96% of adults visit supermarkets. Hypermarkets were traditionally a place to buy products such as fresh food and household supplies, they have since evolved to provide “extra” products for their customers, from home ware and entertainment, to beauty and fashion; these stores now offer a wide range of consumer goods across a variety of categories.
Saudi Signs Media network of markets now covers all the key chains in the Kingdom. This opportunity offers advertisers a chance to stand out and reach the customers at the point of purchase where more than 70% of decisions are taken.